Our Story

From Survival to Support

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ISupportIt The Brand was not born in comfort.
It was built during seasons where survival came first.

There was a time when stability was uncertain and the future felt unclear. But adversity does something powerful. It either breaks you, or it builds you. For Jevon Deese, it built vision.

That vision became ISupportIt.

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What started as a simple statement evolved into something larger — a commitment to represent resilience, to support community, and to create structure where there once was instability.

This brand is not about trends.

It is about transformation.

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How ISI Took Shape

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ISupportIt began with apparel because clothing speaks before we do. What we wear signals what we stand for. But the mission never stopped at fashion.

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Production expanded. Custom apparel began serving schools, summits, and organizations. Workshops were developed to equip young leaders with skills in entrepreneurship, leadership, and responsible technology use.

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Every lane of ISI reflects one principle:

Support creates outcomes.

From producing hundreds of garments for youth leadership programs to building structured workshops with measurable impact, ISI became a platform — not just a product line.

The Mission

Resilience. Community. Empowerment.

Resilience means building despite the odds.
Community means lifting others while you rise.
Empowerment means giving young people tools, not just motivation.

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ISI exists at the intersection of representation and responsibility. Every hoodie carries a message. Every workshop carries a measurable outcome. Every partnership carries intention.

The Movement Today

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Today, ISupportIt operates across four lanes:

• Premium apparel rooted in purpose
• Custom production for schools and organizations
• Youth workshops focused on leadership and entrepreneurship
• Cultural leadership through media, podcasting, and authorship

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This is not a brand chasing attention.
It is a platform building impact.

The work continues to grow — but the foundation remains the same:

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Support is not passive.
Support is action.